Goddess Games®
12 Years of Strength, Community, and Impact
The Goddess Games Story
Goddess Games® began in 2014 with a simple idea: create a fitness competition where women of different ages and ability levels could challenge themselves, support one another, and compete for something bigger than a place on the leaderboard.
Created by Candice Case through Wonder Promotions & Events, Inc., the event has grown into a lasting community tradition built around strength, inclusion, connection, and charitable impact.
Twelve years later, Goddess Games continues to bring women together - not only to test their fitness, but to celebrate what becomes possible when competition and community share the same floor.
Impact At A Glance
12 Years
Building a recognizable women’s fitness event and community.
75%+
Returning athletes who come back for the experience, challenge, and connection.
100 - 300
Athletes, volunteers, spectators, and community members engaged per event.
Building the Brand
Goddess Games® was built from the ground up—not only as a fitness competition, but as a distinct brand and community experience.
Candice Case created the original concept and has led its continued development through Wonder Promotions & Events. Her role spans strategy, marketing, partnerships, participant experience, communications, and event production.
The result is an event that has remained recognizable and relevant while continuing to evolve with its athletes, partners, and community.
Leadership & Execution
Brand concept, positioning, and trademark development
Integrated marketing and promotional campaigns
Website, email, and social media content
Athlete acquisition, communication, and retention
Sponsorship development and partner relationships
Registration strategy and participant experience
Event planning, logistics, and volunteer coordination
Community partnerships and charitable impact
Post-event communications and year-over-year improvement
More Than A Competition
From the beginning, Goddess Games® has been designed to create impact beyond the competition floor.
Through Wonder Promotions & Events, Inc. and the Wonder Community Fund, the event has supported organizations, individuals, and initiatives connected to mental health, food insecurity, domestic violence, human trafficking, addiction recovery, youth development, and members of the Goddess Games community experiencing hardship.
Every athlete, volunteer, sponsor, and partner becomes part of that larger purpose, demonstrating how fitness can create connection, strengthen communities, and help meet real needs.
Continue the Story
For twelve years, Goddess Games® has celebrated women willing to challenge themselves, support one another, and show up for their communities. Explore the latest event results or learn how Wonder Promotions & Events, Inc. creates meaningful fitness and wellness experiences.